User Intent as a Focus for 2023

User intent will be a big topic in 2023
Kristina Azarenko believes that people should create content with user intent and keywords in mind.
Himani Kankaria says that Google is working to identify the user’s intent behind their search.
SEO professionals need to focus on bringing a holistic approach to content strategy in 2023.
Suganthan Mohanadasan believes that understanding search intent will become more important than ever.